Gold Panda Coins The basics
The basics The underlying logic of Panda Gold Coin marketing Two-wheel drive for Panda Gold coins Numismatic industry
Two-wheel drive for Panda Gold coins

Forty years of golden years, dedicated to casting a peerless elegance. Panda Gold Coin has been popular in the world for more than 40 years, and it is still enduring and has strong vitality, which is inseparable from the dynamic mechanism of the sustainable development of Panda Gold Coins.

Power is divided into "prime mover" and "source power". The driving force refers to the origin of power, which belongs to the "own" and "intrinsic"; Source power refers to the source of power, emphasizing the continuous power support, which belongs to "external".

The driving force of the Panda Gold Coin is "those distinctive characteristics", which belong to the "internal drive"; The source power of Panda Gold Coin refers to the "drive from customer demand", which belongs to the "external drive". Through the combination of "driving force" and "source power", we will jointly build a "two-wheel drive" system that combines the internal and external driving forces of Panda Gold Coins, so as to realize the effective release of the sustainable development of Panda Gold Coins.

Since its inception, the Panda Gold Coin has exuded a charming charm due to its "own" characteristics, forming a "within" original power, which is mainly manifested in five aspects

Internal drive "driving force"

Gold Panda Coin has those distinctive features

Internal drive
External drive "source power"

Driven by customer needs

External drive
  • 1. World-class IP
    The love of people all over the world for pandas continues to the Panda Gold Coins. It is China's most shining national business card, demonstrating the self-confidence of national culture. As one of the world's recognized investment gold coins, the Panda Gold Coin surpasses the investment gold coin products of other countries in the world in terms of its issuance process and product itself, and the Giant Panda has become the world's recognized "spokesperson" of China's image.
  • 2. the central bank issuance
    Panda gold coins are issued by the People's Bank of China, minted by the National Mint, and distributed by the China Gold Coin Group, representing the country's credibility and reflecting its authority. In recent years, the Panda Gold Coin Sector has been revitalized, thanks to a certain extent due to the role of state leadership and issuance.
  • 3. Artistic treasures
    Each era has a national important instrument that represents the highest artistic achievement of that era, such as the bronzes of the Shang and Zhou dynasties and the Tang Sancai of the Tang Dynasty. A hundred years from now, when people mention the important weapon of the country, there will definitely be a place for the Panda Gold Coin. Because the Panda Gold Coin embodies the painstaking efforts and wisdom of generations of designers and artists in China, it represents the art treasures of the highest coinage achievement of this era.
  • 4. the number of survivors is low
    As an investment coin, Panda Gold Coin is a variety with obvious advantages in the collection, and it is not like other investment varieties, and there is no limit on the quantity. It is issued in limited quantities, and this issuance is only used as the maximum issuance limit, and the actual minting amount each year is much lower than the issuance amount, which has a certain scarcity.
  • 5. Continuous issuance
    Throughout the history of precious metal commemorative coin issuance, only the Panda Gold Coin is a commemorative coin project that has been issued continuously of the same specifications throughout the year. As a commemorative coin that has been continuously issued for more than 40 years, it has accumulated rich experience and a fixed investment collection group from the perspective of both product and market demand.
  • 1. Inheritance
    Inheritance is divided into material inheritance and spiritual inheritance, material inheritance is the inheritance of material and wealth from generation to generation, and spiritual inheritance refers to the spirit and quality that has been handed down for a long time. On June 1, 2023, General Secretary Xi Jinping mentioned during his visit to the National Library of China, "Continue to pass on the world's only uninterrupted civilization." In our era, the country is prosperous, the society is peaceful and stable, and we have the will and ability to inherit the national culture, and we must do this important thing well. "As an important part of Chinese culture, numismatic culture is quite rich in spiritual connotation. In addition, for the spiritual inheritance of a family, it can also be carried and entrusted, such as patterns, years, and continued issuances. When parents allocate panda coins for their children every year, decades later, these panda coins are a kind of spiritual inheritance, they embody the emotional sustenance and loving memories of parents for their children.
  • 2. Security
    The world's top five investment gold coins: China Panda Gold Coins, American Eagle Gold Coins, Canadian Maple Leaf Gold Coins, Australian Kangaroo Gold Coins, and South African Kruger Gold Coins, are sought after by investors around the world because investment gold coins have natural advantages in terms of wealth security. Like ordinary commodities, Panda Gold Coins are purchased anonymously, which is more convenient and suitable for generations to pass on than assets such as real estate, vehicles, and cash, and also opens up new ways to accumulate wealth. At the same time, every family needs the allocation of "bottom of the box" assets, which is the most basic guarantee and an important barrier for families to resist risks, and Panda Gold Coin can meet this demand.
  • 3. Value
    Panda gold coins have three characteristics: authority, scarcity and collection, of which authority refers to the issuance by the People's Bank of China; Scarcity refers to the relatively limited number of issuance, actual mintage and survival; Collectible refers to the continuous issuance of annual issues since 1982, with both aesthetic and emotional artistic and value blessings. In the future, with the gradual increase in demand for Panda Gold Coins, the value of Panda Gold Coin will become more and more prominent, which is an important choice for people to pursue stable growth of wealth. Among the various specifications of Panda coins, the 50-gram Panda Proof Gold Coin has been issued since the 2016 version of the Panda coin, and has been issued in 8 editions. We take the 50-gram Panda Proof Gold Coin as an example to analyze the return on investment of the 50-gram Panda Proof Gold Coin from 2016 to 2023. As can be seen from the chart (see the chart on the right), the annualized average return of the 50g Panda Proofing Gold Coin investment is 12.4%.
  • 4. exclusive
    Collecting coins is not only a symbol of knowledge, a symbol of wealth, but also a symbol of status. Many collectors at home and abroad, such as Jim Rogers, a big man in the Wall Street investment circle, not only favor the collection of Panda Gold Coins, but also the process of collecting Panda Gold Coin and the lifestyle of sharing the knowledge of Panda Gold Coins.

Inheritance, security, value, and privilege meet the four needs of customers, corresponding to "material inheritance and spiritual inheritance", "asset allocation at the bottom of the box", "pursuit of stable growth of wealth" and "enjoyment of high-end and quality lifestyle". This is the core demand of customers, and it is also the core strength of Panda Gold Coin that can directly hit the pain points of customers, and it is the "source power" for Panda Gold Coin to continue to sell and sustain itself.