In 1908, the 34th year of Guangxu in the Qing Dynasty, Zhejiang Chen opened a silver building in Dinghai (now Zhoushan City) West Street, called "Three Provinces", mainly engaged in gold and silver jewelry trading and processing, gold and silver medallion customization, currency, chapter, strip, block trading, and with the Shanghai Financial Exchange at that time through telegram, telephone synchronization of market information, unified price, prosperous operation, the scale ranks first in the same industry in Dinghai, reputation of one party.
Zeng Zi said: "My day and three provinces of my body: seeking for others and not being loyal? Making friends and not believing them? Are you used to it? This is the thousand-year-old legacy of the ancients, and it is also the origin of the names of the three provinces.
In April 1950, the People's Bank of China formulated and issued the "Measures for the Administration of Gold and Silver" (draft), which clearly stipulated that the domestic gold and silver trading should be operated and managed by the People's Bank of China. The silver buildings in the three provinces were closed, and the descendants of the Chen family went to Beijing, Shanghai and Nanjing to develop.
With the rapid development of the domestic economy, the gold and silver market has been gradually liberalized. Mr. Chen Yong, the fourth-generation inheritor of the Chen family, began the road to the recovery of the brand of the three provinces: Yongyin was founded in 1996, Yongyin Holding Group was established in 2021, and its Nanjing Sansheng Yinlou Co., Ltd. was established in 2017, and the brand trademark of Sansheng Yinlou came into effect in 2019.
The Three Provinces Silver Building is currently the only one in China (mainland China) that still preserves the original business site, the brand continues to this day, the works are passed down to the world, and the inheritors inherit the orderly century-old silver building brand.
On December 1, 2023, the "Beijing International Coin Expo" opened. At the "2024 Panda Precious Metal Commemorative Coin Tasting" held on the same day, Yongyin Culture Group won the "Best Sales Award" for the comprehensive performance of the 2023 Panda Precious Metal Commemorative Coin of China Gold Coin, and Mr. Chen Yong was awarded the "Panda Gold Coin Promotion Ambassador" of China Gold Coin and delivered a speech as a representative.
On September 8, 2023, the signing ceremony of the strategic cooperation agreement between China Gold Coin Group and Yongyin Culture Group was held in Beijing. Witnessed by Jiao Jinpu, Chairman of China Gold Coin Group Co., Ltd., Yao Yuanjun, Director of China Gold Coin Group Co., Ltd., and Tu Yunguo, Director of Xicheng District State-owned Assets Supervision and Administration Commission, Li Bo, General Manager of Beijing Kaiyuan China Gold Coin Distribution Center, and Chen Yong, Chairman of Yongyin Culture Group, signed the "China Gold Coin Licensing Channel Strategic Cooperation Agreement" on behalf of both parties, and Yongyin Culture Group officially became a strategic partner of China Gold Coin Group.
On June 30, 2022, Mr. Chen Yong delivered a keynote speech on "The Posture of Mortise and Tenon Joints and the Momentum of Rock - Six Steps of Yongyin Coin Management", sharing with the industry with an open and sharing attitude, hoping to cross the boundaries of individual enterprise organizations, promote the reengineering of the coin industry ecosystem, and jointly prosper China's numismatic industry.
On May 20, 2022, the 2022 "Fulu Inheritance" product brand launch conference officially kicked off, and it was broadcast live on the whole network simultaneously. Mr. Chen Yong, Director of Yongyin Coin Museum, officially became the chief spokesperson of the "Fu Lu Inheritance" product.
On January 7, 2022, the inaugural meeting of the Numismatic Market Committee of the Chinese Numismatic Society was held in Beijing. The conference voted and passed the "Administrative Measures for the Coin Market Professional Committee of the Chinese Numismatic Society", and elected one executive vice chairman - Yang Wentian, deputy general manager of China Banknote Printing and Minting Group Co., Ltd., and Chen Yong, chairman of Yongyin Culture Group, and other nine vice chairmen.
On December 8, 2021, the launching ceremony of the first stop (Nanjing Station) of the 40th anniversary of the issuance of Chinese Panda Gold Coins, a special event jointly organized by China Gold Coin Group and Agricultural Bank of China, was successfully held. Li Ping, Vice President of Agricultural Bank of China Jiangsu Branch, Fan Fei, General Manager of Shanghai Gold Coin Investment Co., Ltd., and Chen Yong, Chairman of Yongyin Culture Group, jointly unveiled the ceremony.
On October 20, 2021, at the 2022 edition of the Panda Precious Metal Commemorative Coin Issuance and the 40th anniversary of the issuance of China Panda Coins, China Gold Coin Group awarded Yongyin Culture Group the "Best Sales Award of 2021 Panda Gold and Silver Coins". Chen Yong, Chairman of Yongyin Culture Group, as a representative of the franchisor, and Jing Jun, General Manager of China Gold Coin Group, jointly unveiled the 2022 Panda Precious Metal Commemorative Coin.
On August 31, 2021, the Yongyin brand online conference was successfully held, and the conference was delivered by Mr. Chen Yong. At the meeting, Mr. Chen Yong revealed the "roots" of Yongyin, the "Three Provinces" silver building opened by the Chen family in 1908. Yongyin's new advertising slogan "The Wonder of Coins, The Way of Yongyin" was also officially unveiled at the press conference.
On December 8, 2020, the release ceremony of the "China Panda Gold Coins" high-speed rail title brand special train jointly organized by China Gold Coin Group and Huatie Media Group Co., Ltd. was held in Nanjing. Mr. Chen Yong, Chairman of Yongyin Culture Group, was invited to participate in the event and witnessed the departure and operation of the China Panda Gold Coin High-speed Rail Title Special Train with the leaders and guests present.
On October 30, 2020, the 2021 Panda Gold Coin Issuance Ceremony, hosted by China Gold Coin Group and undertaken by Shanghai Gold Coin Investment Co., Ltd., was held at the Bifengxia Base of China Conservation and Research Center for the Giant Panda. At the meeting, Mr. Chen Yong, chairman of Yongyin Culture Group, delivered a speech as a representative of the franchisor of China Gold Coin Group.
On October 10, 2020, the opening ceremony of the 2021 Panda Gold and Silver Commemorative Coin was held in Shenzhen National Treasure Mint Co., Ltd. At the meeting, Chen Yong, chairman of Yongyin Culture Group, as a representative of the franchisor of China Gold Coin Group, took the stage together with relevant leaders and guests to start the minting ceremony for the 2021 version of the Panda gold and silver commemorative coins to witness this historical moment.
The book was specially planned and published by Yongyin Culture Group to commemorate the 40th anniversary of the issuance of Panda Coins. Mr. Chen Yong led the overall promotion of the compilation of this book, which took nearly one year to complete. It is the first Panda coin book to creatively propose the concept of "set collection"; It is the first Panda coin book classified by specifications and systematically displays the characteristics of each specification; It is the first Panda Coin book that shows the development style of Panda Coin in a panoramic way for 40 years.
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On October 6, 2023, Yongyin Culture Group's 2023 fiscal year semi-annual meeting was held in Nanjing. At the meeting, Mr. Chen Yong, chairman of Yongyin Culture Group, focused on the main business and products, from "why is the panda gold coin good" and "why do customers buy......
See More 03On June 27, 2023, Chen Yong, director of Yongyin Coin Museum, published an article "The Two-Wheel Drive of Panda Gold Coins: On the Power of Fulu Inheritance and Sustainable Development", which proposed for the first time the "driving force" and "source power" of the two-wheel drive of Panda Gold Coins......
See More 04On August 5, 2021, Chen Yong, director of Yongyin Coin Museum, published a signed article "Discussion on the Development Path of China's Numismatic Industry", which for the first time in China's numismatic industry, the scale and development trend of China's numismatic industry, as well as issues such as "younger customer groups of numismatic products" and "e-commerce development of numismatic industry......
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